Case Study


About the client

nClouds provides AWS and DevOps consulting and implementation services to organizations of all sizes, in all industries, including some of the coolest startups and growth companies in Silicon Valley. The company partners with customers to build and manage modern infrastructure solutions that deliver innovation faster.

Cloud Computing, DevOps, Software

San Francisco, California

Creating a content marketing strategy to drive new user growth.

Services Provided
SEO, Social Media, Copywriting

Benefits summary

Increased search traffic

Improved brand authority

Higher conversion rates


nClouds wanted to develop a content strategy that would increase their search engine rankings and position their brand as a leader in the cloud consulting industry. They had the following requirements:

  • Increase search engine performance
  • Develop social media posting schedule and strategy
  • Identify partnership opportunities for content distribution and syndication


Successfully created a new content strategy based on the company’s traffic and conversion goals.

  • Wrote case studies to highlight the company’s previous client engagements
  • Rewrote landing page content to improve conversions
  • Identified key buyer personas for content themes
  • Developed a content calendar to simplify distribution and new topic ideation


nClouds experienced rapid growth following the implementation of its content strategy. The project yielded numerous benefits:

  • 16% increase in organic traffic within 12 months
  • Greater brand awareness across marketing channels
  • 2x increase in landing page conversion rates

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