Case Study

Opinion Stage

About the client

Opinion Stage offers a powerful & easy-to-use interactive content platform focused on converting traffic to increase engagement, leads, sales & actionable insights. Top brands, agencies & publishers use Opinion Stage to create content engagement experiences that deliver measurable business results.

Industry
MarTech, Software

Location
Tel Aviv, Israel

Challenge
Develop SEO strategy, improve content quality, and manage social media campaigns.

Services Provided
SEO, Social Media, Copywriting

Benefits summary

Greater search visibility

Increased web traffic

More user sign ups

Challenge

Opinion Stage wanted to support its rapid growth with SEO, social media, and content marketing. They had the following requirements:

  • Identify new keyword opportunities for organic search traffic
  • Increase landing page conversion rates
  • Accelerate brand awareness on social media

Solution

Successfully implemented a content strategy to improve SEO traffic and brand awareness on social media.

  • Deployed advanced SEO pillar strategy containing long-form and short posts for different buyer personas and stages of the marketing funnel
  • Performed split testing on landing page variations to identify highest converting copy and graphics
  • Developed a social media calendar to improve posting efficiency

Results

Opinion Stage’s new content strategy helped increase its search traffic and user sign-ups. The project yielded numerous benefits:

  • Reduced customer acquisition costs
  • Improved brand awareness through new content and social media posts
  • Significant increase in sign up conversions on landing pages

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