Case Study

Reforge

About the client

Reforge offers selective growth-focused programs for experienced professionals in marketing, product, data, and engineering. All programs are led by growth practitioners Brian Balfour (formerly VP of Growth at HubSpot) and Andrew Chen (General Partner at Andreessen Horowitz) and feature top growth leaders from companies including Google, Dropbox, LinkedIn, Pinterest, Atlassian, Slack, and others.

Industry
Education Technology

Location
San Francisco, California

Challenge
Accelerate email list growth and increase social media engagement.

Services Provided
Social Media, Copywriting

Benefits summary

Improved brand recognition

Increased website traffic

More newsletter sign ups

Challenge

Reforge wanted to support its strategic growth by implementing a marketing strategy aimed at increasing user signups, social media engagement, and website traffic. They had the following requirements:

  • Develop thought leadership through strategic content distribution
  • Increase email list growth to drive more applicants to courses
  • Create a framework for conducting growth marketing experiments

Solution

Successfully executed a high-performing growth marketing strategy using content as the basis for driving new user sign-ups.

  • Created a robust A/B testing methodology to validate content distribution ideas quickly
  • Implemented performance tracking and scheduling through Buffer
  • Participated in relevant forums to build thought leadership and brand awareness
  • Developed partnerships with influencers to increase content reach

Results

Reforge had a record-breaking number of sign-ups to their new training program as a result of their marketing strategy. The project yielded numerous benefits:

  • Higher lead quality and volume
  • Better awareness of the Reforge brand
  • Increased traffic to the site’s content and programs

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