Case Study

TextMagic

About the client

TextMagic is a bulk SMS service that enables businesses to send notifications, alerts, reminders, confirmations, and SMS marketing campaigns to their customers, staff, and suppliers. Since 2001, the company has grown to over 100,000 users, with 9.5 million texts sent every month at a 98.4% delivery rate.

Industry
Telecommunications, Software

Location
San Francisco, California

Challenge
Create SEO-optimized content to support keyword strategy.

Services Provided
SEO, Copywriting

Benefits summary

Increased domain authority

Improved brand awareness

Growth in referral traffic

Challenge

TextMagic was seeking a partner to help them create SEO-optimized content to support their keyword strategy. They had the following requirements:

  • Content must have Flesch Score of 60 or higher
  • Each article must be at least 1,000 words long
  • Finished content must be able to pass all recommendations on Yoast SEO’s Real-time Content Analysis tool 

Solution

Successfully created 30+ articles for TextMagic’s website and guest blog posts.

  • Used Grammarly and Hemingway Editor to maximize content clarity and engagement
  • Performed research from multiple sources to add data-driven narrative to each post 
  • Developed content writing and editing process to reduce content creation turnaround times

Results

TextMagic’s content led to an increase in rankings for long and short tail keywords on search results. The project yielded numerous benefits:

  • Increase in traffic from organic search
  • More user sign-ups
  • Higher domain authority reported on Ahrefs, SMRush, and other SEO monitoring tools

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